ABOUT US

Suffer More Athletics was built on a shared passion for fitness, perseverance, and pushing past limits. We—Chad and Lane—met when we were hired on at the same fire department, working side by side for years, pushing each other both on the job and in the gym. Through those years, we developed a deep respect for the power of hard work, discipline, and the mindset it takes to overcome challenges.

Chad has always lived by the Suffer More mentality. He’s a dedicated husband and father of three, balancing his life as a firefighter while conquering challenges like a marathon, bodybuilding competition, and a local CrossFit event. Lane, after a decade in the fire service, took on a new challenge—being a stay-at-home dad. He’s embraced suffering through endurance racing, recently winning a four-hour sandbag race and completing his first 50-mile ultramarathon while running alongside horses through the mountains of Arizona (with Chad pacing home the last 17 miles). Both are now giving themselves a year to train for a sub-3-hour marathon. Follow their training on our Instagram. 

For both of us, fitness isn’t just about lifting weights or running miles—it’s about being the best versions of ourselves for our families. We believe that true growth only comes through struggle. That’s why we created Suffer More Athletics—to inspire others to embrace the grind, push past their limits, and become stronger in every aspect of life.