Why We Created Suffer More Athletics
We started Suffer More Athletics for one reason — because nothing out there could keep up with us.
As firefighters, gym rats, and ultrarunners, we were always chasing the edge. Early mornings. Long runs. Heavy lifts. Brutal shifts. We live for the grind. But we couldn’t find gear, especially hats, that could take the beating with us.
They’d get soaked, stink, fall apart, or just didn’t feel like they belonged to people who suffer on purpose.
So we made our own.
Suffer More isn’t just about gear. It’s a mindset. A reminder that comfort zones kill progress. That pain is a teacher. That the struggle is the point.
Every hat we make is built for the long haul. On the trail. Under the bar. In the firehouse. Wherever you push yourself past average.
We believe suffering is universal. But growth? That’s optional. So if you're gonna suffer anyway, suffer with purpose. Suffer to become more.
Suffer More. Become More.